The company is both China- and New York-based, but manufacturing takes place overseas.Īrtificial intelligence is a big part of how the company figures out what styles are trending, and therefore, what dresses or tops to design and sell. The company’s restock timeline is currently about two weeks, followed by another week to clear customs and reach customers. In those instances, Choosy immediately puts in an order to its manufacturer for more units. The company promotes new products on Instagram to its 121,000 followers and through unpaid partnerships with influencers. For young and new brands, transparency in the delivery process can truly make or break that brand-customer relationship,” said Arpan Podduturi, director of product for Shopify.Ĭhoosy products will often start to sell out on the day they launch. “Delivery promise is extremely important for businesses of any size, because this is the first opportunity an online brand has to build trust and loyalty with their customers. “Then, as it starts to sell out, we will then restock thousands, and then sometimes tens of thousands of units, depending on ,” said Jessie Zeng, co-founder and CEO at Choosy. Now, for each of its monthly drops, it makes 80 units of each item upfront.
When Choosy relaunched in November of last year, building up enough inventory ahead of launching a new product was a big focus, to avoid selling out and keeping customers waiting for deliveries for weeks.
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